Monday, May 21, 2012

Steve Jobs

     This book continues to amaze me with Jobs's very strange personality. The book most recently discussed how jobs likes to control almost everything in his life, including how consumers use Apple computers. For example, Jobs had special screws and tools make, so that the macintosh couldn't be opened by consumers. That way, Jobs would have control of the users' experience. He wanted it that way so they wouldn't change what was, in his mind, a masterpiece that no one could come close to achieving. He also had limited peripheral ports (port to attach accessories to modify the computers performance), so that the consumer couldn't add very much to the computer. He wanted them to enjoy it how it was. He hated the idea that a consumer could change all of his hard work and do whatever they wanted with it. That is the main reason Jobs created a nearly impossible to open case, and created limited accessory support. It's amazing that someone that is so confident (and cocky), so self centered, and someone that doesn't care a lot about other people opinion's was so successful in life.
     Again, Walter Isaacson does an amazing job writing about Steve Jobs. He includes so many details, that at first, seem unimportant. However, Isaacson integrates these seemingly irrelevant details with the story to give you the deepest understanding of Jobs's personality possible. The details make the story interesting, and give you a sense of how unique Jobs was as a person. The writing style makes it very engaging, because Walter Isaacson balances conflict, tension, and success. This makes it exciting, but also enjoyable as a reader. Furthermore, he uses many technical details (computer terms) to describe the work that was done at Apple. For me, it makes the text much more interesting. I love learning about and hearing about all the different elements of a computer, and how they work together. In my mind, Walter Isaacson balances technical elements, conflict, success, and descriptions of Jobs's personality to create a one of a kind book. I would recommend this book to anyone who like Steve Jobs, Apple, or computer science.

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